Dubai Clothing: zero to a successful Instagram Community.
Expanding a brand-new Instagram account of an Indian ethnic wear brand in Dubai with 0 followers to 1,578 in 90 days, solely using Hashtag growth strategy and SEO growth strategy.
Client: Dubai Clothing (@sanskriti_theindianculture) · 2024 – 2025
The Challenge
Creating a brand new Instagram page of an Indian cultural clothing brand in a competitive market in Dubai, with no prior history of content, no paid ad budget to fall back on.
Zero Starting Presence
Upon onboarding the account had 0 followers, 0 posts and zero discoverability. No audience to capitalize on and reconnect with existed.
Niche Cross Cultural Market
The brand focuses on Indian diaspora in Dubai a culturally conscious group of consumers who need to select hashtags based on the aesthetic and geographical aspects of the South Asian (and UAE).
No Paid Budget
The whole growth process was to be done in an organic manner which meant that it was necessary to ensure that the SEO, hashtag structure and content discoverability was perfect on the first day.
Our Approach
We have created a three-level system of hashtags of each post that includes broad reach tags (e.g. #IndianFashion,#EthnicWear), mid range niche tags (e.g. #DubaiFashion, #IndiansinDubai), and micro tags (e.g. #SanskritiStyle, #IndianCultureDubai). This guaranteed that the account was in both the high volume discovery feeds as well as in the lesser competitive niche searches where the engagement is greatest.
The account bio, display name and alt text of all posts were optimised with searchable keywords according to how the target audience searches the internet to find ethnic wear in Instagram. The profile was designed in a way that it ranked within Instagram internal search of keywords such as Indian clothing Dubai as well as ethnic wear UAE.
Regular postings have been created to indicate account trustworthiness to the Instagram algorithm. Reels, carousels, and static posts were spread out in such a way that they would have the greatest reach and saves – two of the best indicators of organic growth with no spending.
To further boost the initial growth, we adopted a unique engagement strategy- posting to the posts with the appropriate hashtags and profiles that were visited by the Indian fashion lovers in the UAE. This propelled profile views and initial-follower conversion during the first few weeks of the campaign.
The Outcome
Within 90 days, the account of @sanskriti_theindianculture started as a totally blank account and became a community of 1,578 people with no paid advertising, using only organic Hashtag and SEO strategy. The account has created a steady content base, generated discoverability in the Indian diaspora fashion niche in Dubai and a powerful base of further long-term expansion. The level of engagement did not drop and the followers were attracted by the fact that they were interested in what they saw and not because of paid impressions.
“Our brand became not only visible but discoverable within three months with the help of BoostBySocial as the community has become real and properly engaged; moreover, people actually care about what we post. The results are self-sufficient.
Client, Dubai Clothing (@sanskriti_theindianculture)