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Case Study

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The Pahadan Farm was a remarkable product hand-churned A2 bilona ghee that was produced with the help of more than 6 000 rural women farmers in Himachal Pradesh but nearly nonexistent online presence.

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Mono Sign Systems, with 40 years of experience, a well-developed product catalogue, no inbound leads in social media, only 269 Instagram followers, and 43 posts with a poor flow of messages.

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Transforming a non-functional creator economy brand into a viral Instagram account through the creation of scroll-stopping content, application of shareability tactics and growth through the community. 2025.

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Creating a brand new Instagram page of an Indian cultural clothing brand in a competitive market in Dubai, with no prior history of content, no paid ad budget to fall back on.

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Prophecy Astro was an experienced astrologer who was not able to translate this into the steady stream of consultation clients on Instagram.

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